Samsung unveils AI-powered Digital Avatar NEON which “Converse & Sympathise” like Real Humans

Samsung unveils AI-powered Digital Avatar NEON which “Converse & Sympathise” like Real Humans

A Samsung lab on Tuesday unveiled an electronic avatar it described as an AI-powered”artificial human,” claiming it is able to”converse and sympathise” like real people. The statement at the opening of the 2020 Consumer Electronics Show in Las Vegas touted a new kind of artificial intelligence named NEON, produced by the Samsung unit Star Labs.

“As far as we can tell, there’s no mystery here at all. NEON is just digital avatars – computer-animated individual likenesses about as deserving of the’artificial human’ moniker as Siri,” said the specialised tech website, The Verge.

“Don’t worry about any’AI android uprising’ – these aren’t the artificial humans you’re looking for,” it added.

According to the California-based unit of the South Korean giant, the technology allows for the production of customised electronic beings which could appear on screens or video games and could be designed to be”TV anchors, spokespeople, or movie actors” or perhaps”companions and friends.”

“NEONs will be our friends, collaborators and companions, continually learning, evolving and forming memories from their interactions,” said Pranav Mistry, chief executive of the lab. The NEON founders said the new humans are the product of advances in technologies such as reality and neural networks.

According to Star Labs, NEON is motivated”from the rhythmic complexities of character and extensively trained with how humans look, act and socialize.”

By empowering interactions which could incorporate emotion while digital avatars have been able to be programmed for specific tasks such as role players in matches, NEON goes further. ING Samsung India launches Digital Lending Platform ‘Samsung Finance+’

Even though the artificial people may borrow features from actual people,”each NEON has their own distinct character and can show new expressions, moves, and dialogs,” the company said.

The statement comes amid a proliferation of AI-manipulated computer videos known as”deepfakes,” and growing concerns about how they could be used to deceive or manipulate.

Some analysts fear that these fakes could be misused during an election campaign to exacerbate tensions. Jack Gold, analyst at J. Gold Associates, stated Samsung may be ahead of the pack if it could develop avatars that can show expressions and emotions. “We must wait and see what this means,” Gold said.

“But it has important implications for many fields like customer support, help desk functions, entertainment, and of course could also be used to’fake’ a human interacting with a live person for poor or illegal purposes.” “Leaving aside how impressive the technology is, will NEON be used in ways that folks like, just tolerate, or actively hate?” he said.

The business envisions commercial opportunities to make avatars to be financial advisors service representatives, healthcare providers or concierges. “We have always dreamed of such digital beings in science fictions and movies,” Mistry said.

Mistry, who had previously been a senior Samsung vice president and head of innovation at Samsung Mobile launched in 2019 the lab.

He was known for developing Sixth Sense, a gesture-based wearable tech system built at the Massachusetts Institute of Technology. The India-born Mistry also worked with Microsoft and Google and the National Aeronautics and Space Administration on projects.(AFP)

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