App Store Spending Up 17% In 2019, Reach $83 Billion Worldwide
In 2019, cellular users spent an estimated $83.5 billion worldwide in programs and mobile games across App Store and Google Playup 17 per cent from 2018, Sensor Tower Store Intelligence data shows. Increment in consumer spending in programs reflected the earnings from purchases, subscriptions, and superior apps .
On the App Store, user spending reach highest-ever $54.2 billion for 2019, leading to an increase of 16.3 percent . The earnings has been 85 percent greater than what users Play during the exact same period.
But Google Play’s revenue grew 18.1 percent year-over-year.
Entertainment apps generated the most earnings on App Store at $3.9 billion, up 18.5 per cent over 2018. Meanwhile, on Google Play, social media category earned the most (almost $686 million invested ), recording 32.4 percent year-over-year growth.
Sensor Tower estimates $61.7 billion has been spent in mobile games across both stores in 2019, which was 12.8 percent more than 2018’s total of $54.7 billion. This was 74 per cent of all spending for 2019.
“Mobile gaming’s share of earnings across both shops stood at 82 percent in 2017, with its diminishing cut reflecting the strides made in the monetization of non-game apps, especially through recurring subscriptions, over the past two decades. Games represented 68 percent of iOS revenue and 84 percent of Google Play spending,” Sensor Tower stated in its report.
Spending in games on the App Store reached $37 billion last year, up 11.4 per cent year-over-year from $33.2 billion. Game spending Google Play, which grew 15 perc ent year-over-uear to $24.7 billion has been led by Lineage M from NCSOFT.
PUBG Mobile from Tencent generated more than $148 million in user spending last year, representing 4-times growth.